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PARFAIT: THE DIVERSITY INCLUSIVE LINGERIE SPONSORING THE BIGGER PLANS PROJECT

The image on a white background shows 6 very different women hugging and walking smiling towards the camera. Women of different height, age, body type, color, ability. All women are wearing different type of lingerie combos perfectly fitting.

As a personal image consultant myself, my very first advice to customers is: make sure you choose well, your lingerie first.
Make sure it fits well, has the right color for you and makes you feel great.
The perfect fit in lingerie is not a trivial problem. Whatever you size and body shape, if the fit is not perfect, you will end up going to your best friend or personal stylist and say… “Hey, I need to stay on a diet as you see… I have these rolls on my hips, on my tummy…”
The very truth is that, probably, you are not wearing the right lingerie piece for your body type.
It might also happen that you need to wear a uniform at work, and lingerie is the only key piece you can play with. Laces, colors, details can really make the difference even when nobody is watching. Those details will make the difference to you: the positive color vibes will penetrate your skin, the satin or laces fabric will caress your skin, the little charm on your underwear or bra will give that precious touch.

The image shows two women facing each other touching each other with their hands raised to the height of the torso. They have different stature and body type and wear the same lingerie pieces perfectly fitting both.

Another thing I often tell my customers is: choose the right shaping lingerie. But again, the choices are lots but often not as satisfying and accessible as expected. They might shape the bust and squeeze thighs unaesthetically or shape legs and bust and roll down as you sit.
I know you can add endless sad stories on this matter.

When I first talked to Zazel about the oufits we were going to create for the video, I asked her:
What do you like wearing?
She said: Anything that make me feel good and sexy.

That’s when I put “sexy lingerie” on my list. I wanted something powerful, elegant and perfectly fitting.
When I reached out to Parfait and Amandine Taylor, responded positively to supporting and sponsoring The Bigger Plans Project I was in seventh heaven!

I dream of a day, when I can walk in my favourite lingerie shop here in Milan, and buy the same item on the mannequin (or worn by the model on the giant poster in the window) fitting perfectly on me (or my customers) as well.

Enjoy this virtual conversation with Amandine Taylor , Marketing team leader, Erika Raygoza, Assistant Marketing Coordinator and myself on Parfait and their decision about working with us. Last but not least: now you know where to buy the perfect Confortable, Beautiful and Sexy lingerie Christmas gift for your loved one.

LADIES, WHAT DOES YOUR BRAND STAND FOR?

Parfait Lingerie stands for the acceptance and equality of all women and all bodies. We strive to promote a message of inclusivity and diversity for all women, of all shapes, colors, and sizes.

[Did you know that Parfait offers lingerie from petite to full figure ladies and develop styles range from bra and brief sets to babydolls, available in sizing from 30-44 bands, A-K cups, and XS-4XL bottoms?]

WHO IS THE PARFAIT WOMAN?

The Parfait woman is someone who is a body positive advocate, who does not accept the norms of the industry and embraces her curves.

WHAT MOTIVATED YOU TO DRESS ZAZEL AND SPONSOR OUR PROJECT?

Parfait believes in inclusivity and that all women should feel beautiful. We want all women to be able to wear lingerie and feel not only beautiful, but empowered.

The image shows two women, side by side. The left woman is black, shorter, and wears a prosthesis on her right leg. The woman on the right has a lighter complexion and is taller. The two women have soft curves and wear lingerie that fit each of their bodies perfectly.

HOW WOULD YOU LIKE TO CHANGE THE FASHION INDUSTRY WITH YOUR BRAND?

We would love to see even more inclusivity among models.
We wish to see women of all body shapes and backgrounds, who want to embrace all their curves without feeling scared of judgement. The fashion industry has come a long way with plus sized women, but it still has strides to conquer.

[Note from the DiversityStylingByVirgoImage team: Parfait collections have been worn by top actresses and performers around the world including Sofia Vergara, Sharon Stone, Nicki Minaj, Nicole Scherzinger, Gabrielle Union, Alicia Silverstone just to name a few. We are sure you would like to be the next super star on the list!]

 

Lear more about Parfait:
Website: https://parfaitlingerie.com/
Facebook:
https://www.facebook.com/ParfaitLingerie/
Pinterest:
https://www.pinterest.it/ParfaitLingerie/_created/
Instagram:
https://www.instagram.com/parfaitofficial/
Twitter:
https://twitter.com/ParfaitLingerie
YouTube:
https://www.youtube.com/c/ParfaitLingerie

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