Do you know how I got to know Chiara?
I saw her for the first time, the day I got the idea for this blog.
It was at the National Conference of Rete Al Femminile, an Italian association dedicated to women with a project, and she was talking about her company and the idea behind the brand.
It was during that conference, in Turin, that I told Mariana sitting next to me: what do you think about opening up a blog that talks about inclusive fashion?
I remember holding (and eating right after) Chiara Ferriolo’s chocolate shoes that were gifted inside a welcome pack to the conference. We connected a few days later, and had some conversations on future partnerships but her involvement, motivation and passion to become one of the Sponsors of The Bigger Plans Project came out as such a great surprise to me!
I called her one day, with just a few information (as I could not share the song with anyone) and she said “Yes, let me see what we have ready for her”
A few days and calls later, Chiara Ferriolo’s shoes were flying from Italy to NYC to serve Zazel dancing moves.
As we say in Italian, Chiara is one of those who “made miracles” to make all this happen!
Enjoy the read!
WHO IS CHIARA FERRIOLO?
Chiara Ferriolo, is am Italian woman who still believes in dreams, and like every woman, she has been and still is on a journey: I call myself “a personality on the move”. One day I came across a Cinderella magnet, it said: “A new pair of shoes can change your life” .
That’s were my dream of making shoes started to come true… and guess what? Without Prince Charming!!
WHAT PROMPTED YOU TO CREATE YOUR BRAND?
My brand was born from the passion of designing, from numbers, from the functioning of machines, from manufacturing, from an opportunity, from a challenge, from an airplane flight and from that hidden dream that I didn’t even know I had.
IS THERE A PARTICULAR STORY, YOU CAN SHARE ABOUT YOUR CLIENT?
Each story is beautiful, because each person is unique, and therefore the journey made together towards the creation of their footwear is a unique memory. This type of journey allows me to know a piece of a person’s life: the greatest thing is reading and seeing the final reactions and emotions when they “see their choices”.
Through their eyes, their smiles, their tone of voice and also through their silence, they light up the room. There it is, I too get excited, and I feel extremely happy.
Happiness spread through another person’s eyes, is priceless.
WHAT IS CHIARA FERRIOLO WOMAN OR MAN?
The Chiara Ferriolo woman is a woman aware that life is a journey. She knows life can change, modify itself, transform itself; it is like a puzzle of pieces we should not be afraid of. “My” woman is not afraid of herself, of what she wants and loves. and aware that she can be what she wants.
The Chiara Ferriolo man is a man who likes details, elegance, and embraces a new youthful language reflecting his personality.
WHAT MADE YOU WANT TO SPONSOR LACHI'S LATEST MUSIC VIDEO?
A message: I read it and was instantly aware that, on the other side of the world, there were people who believed that small things could make a difference, where differences should not exist.
Knowing that Zazel could have her own English style shoes, made me so happy and made me even more convinced on the importance of believing in dreams and in sincere, honest and unique sharing.
WHAT IS YOUR MESSAGE TO THE FASHION INDUSTRY?
I have no messages for the fashion industry. I believe it is us, the consumers who can change it by making more conscious purchases. A consumer aware of his/her shopping choices, their origin and their story will better appreciate them. If there is one thing I should say though, it would be: produce less while giving more value and opportunities to all.
PROJECTS FOR THE FUTURE?
I have several plans for the future: keep making dreams come true and help my customers find the right shoes for them.
There is one though I would like to keep on sharing: the “And what type of shoe are you?” a special online game I have on my website that takes me even closer to my customers dreams.
Learn more about Chiara Ferriolo
Website https://www.chiaraferriolo.com/
Facebook https://www.facebook.com/chiaraferriolo/
Instagram https://www.instagram.com/chiaraferriolo/
YouTube https://www.youtube.com/channel/UCvnlDS_554BVbr4CVI10Dqg